Your unclear messaging could be losing you clients. Heres how to change that!
Ready to win more business?
Here are 10 questions to ensure your brand messaging is compelling.
Your messaging could be losing you, clients.
Here are 10 things you need to know to build a clear and compelling brand.
Based on neuroscience, we remember things that stand out, we can relate to, or we hear about them repeatedly over time.
Which is why your brand’s messaging is paramount.
It must be unique or novel, relatable to your market and echoed consistently or it’ll be forgettable.
But most small businesses ARE forgettable: they’re ambiguous, all things to all people and inconsistent.
So here are 10 questions you’re going to want to bookmark to ensure your brand messaging is compelling:
What do you do?
What’s the 1 thing you’re amazing at?
Who do you solve problems for?
What’s the pain you solve?
Why does your target need you right now?
How can they solve their problem with you?
Why should they choose you instead of all the other options they have?
Why should they believe you’re great at what you do?
What do you believe in and value as a company?
Who are you beyond just your services?