How to STOP competing on price

Want to know the simple hacks to STOP competing on price and START charging a premium?

Stop competing on price and Start charging a premium.

If you’re competing on price, you need to keep in mind that:

1. Price often dictates value perception. If your prices are low, the perceived value of your brand also tends to be low.
2. You attract price shoppers who’ll leave you for someone lower priced in a heartbeat.
3. When lower-priced competitors come into the market, you have to keep cutting your costs.

If you’re priced PREMIUM

1. Perceived value goes UP. In fact, PRICE can be your differentiator.
2. You attract shoppers who have money and value things other than just your price tag.
3. When competitors try to steal your premium positioning, you can INCREASE pricing.

So, how do you make the shift?

Mindset
The SINGLE biggest barrier to charging what you’re worth is mindset. At any time, you can DECIDE to make the shift. I helped one client triple her pricing without changing a single thing about her products or services.

Confidence
You need to build confidence in your pricing by quantifying the value you provide… and ensuring that value exceeds the price you charge.

Experience
You need to consistently invest in building the customer experience to be aligned with your premium pricing.

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