Here’s how you can stand out in 5 easy steps!
Ready to win more business?
Learn to stand out before the sale with these 5 easy steps.
Do you want to know how to make your service-based business stand out in a sea of competition?
Maybe you are a real estate agent, mortgage broker, or event planner.
There’s a low barrier to entry into your industry, tons of competition, and everybody seems to be offering the same services.
How do you get your prospective customer to see what makes you unique?
Here are five ways that you’re going to want to bookmark.
1. Develop a relationship with your customer before they need to buy. Think about where and who they buy from before they come to you and develop relationships with them at this stage.
2. Find uncommon commonality. Do your research and find out what things you have in common that are uncommon.
3. Learn about what they need presale and find ways to add value through acts of service; free resources, connections, answers to their questions
4. Build authority content. Use video, audio or written content to share your unique perspective and show likeability and trust.
5. Focus on presale proof. Get your customers to create content with you. Your prospects will trust what they have to say more than they trust what you have to say about your own business.