Lara McCulloch

Lara McCulloch

On Posted on by Lara McCulloch to Podcast

Episode 013: SEO for small business – Skyrocket your Google ranking with Gary George of Blazin Media

Search engine optimization…3 words that send shivers down people’s spines. Why? Because it seems to require some genius-level knowledge of engines, bots, spiders and other things most people would rather know nothing about.

The problem is, we need to know about SEO.

Why?

93% of online experiences begin with search and 75% of users won’t bother scrolling past the first page of results. So, if you don’t rank…and rank high…your website doesn’t exist. And if you don’t exist, your potential customers can’t find you.

Today’s guest, Gary George of Blazin Media is going to reveal his top actionable tips to skyrocket your Google (and other search engine) rankings.

[smart_track_player url=”http://traffic.libsyn.com/startsomeshift/SSS_013.mp3″ title=”Skyrocket your Google ranking: SEOlogist, Gary George of Blazin Media, reveals actionable tips to get your site found & (and other search engines) for event & wedding planners ” artist=”Gary George & Lara McCulloch” ]

(if you are unable to see the podcast player above, you can access the episode on iTunes: http://bit.ly/garygeorge)

In this episode, you’ll learn more about:

  • How search engines work (in a nutshell)
  • The top 3 things you need to do today to start to optimize your website for search engines
  • How to be seen as a trusted site in the eyes of Google
  • How social media can help improve organic search results
  • The biggest mistakes small businesses when optimizing their sites for search engines
  • The difference between SEO and PPC and should you do one or the other or both
  • How to develop your list of keywords so you get the right traffic to your site
  • What FREE tools can you use that’ll tell you how your site is performing right now for SEO

Links, tools & resources:

Keyword Planner – the tool you can use to find your list of keywords for SEO

Hubspot SEO Tool

SEOMoz Website Grader

Thank you so much for listening!

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