If you want to know how to become a PR powerhouse in a world where we can connect to editors through a tweet, get found by a high-profile publication through a blog post and build a coveted brand by creating content online, you’ll want to hear what David Adler – founder of the largest event planning media company, BizBash – has to say.
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In this episode, you’ll learn more about:
- How to make your company stand out in a sea of noise to new & traditional media
- The biggest change in PR and how that’s making a major impact on your company right now
- The number #1 thing you need to do to get the media interested in you, so you don’t need to chase them
- How your brand’s WHY is the most important thing to your business’s success in PR 2.0
- What event organizers need to do to entice people to talk about them
- How to make your pitch stand out to an editor that gets hundreds of pitches every single day
- How to get known as the go-to expert by the media on your niche
- Step-by-step instructions on how to build relationships with and pitch the media
- Where PR going in the future (and what you need to do about it)
- Why Contact is King, before Content
Links, tools & resources:
BizBash Online – with links to the Idea Book
How Great Leaders Inspire Action by Simon Sinek
David Stark’s Post It Notes Design
David Adler on Instagram
Selena Soo, PR Expert
Thank you so much for listening!
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