We’re all becoming much more conscious of where our food is coming from. Gone are the days when we reveled in incorporating the rarest of fruit into our favorite recipe, flown to our local supermarket from a remote village over 15,000 miles away. Since 2005, we have seen a new trend toward healthy, fresh, locally-grown foods.
Here, in Canada, a movement called the 100-mile Challenge is taking the country by storm. Just like it sounds, the concept is to challenge people to eat foods grown, produced and sold within 100 miles of your home. The idea started from a blog, blossomed into a book and is now a highly rated television show…and it’s dramatically changing the way a population eats (and more importantly, thinks about eating).
“Thinks”…that’s the definitive word. After all, the more people think about what they eat – where it comes from, how it was grown, how it was prepared – the more we, as event professionals, will be challenged to provide noble solutions.
Lara McCulloch-Carter
Author of the Special Event blog ready2spark
Director of Marketing – Regal Tent Productions
President – ISES Toronto
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