Odds are you have a website. And, odds are that site is missing one key component that’s costing you customers and sales. Opt In Expert, Nathalie Doremieux, is going to share a simple, low-cost strategy that can exponentially grow your leads and sales and become one of your company’s most valuable assets…an email list. 

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In this episode, you’ll learn more about:

• Why your email list is one of the most valuable assets for your business
• How to build a quality list, step-by-step…even if you don’t have a website
• 3 strategies to collect email addresses on your site
• The biggest reasons why people aren’t giving their email to you (and what to do about it)
• How to create an opt-in offer that’ll have your target audience salivating at the mouth

Links, tools & resources:

Nathalie’s Power of Opt-Ins Course

The FTC’s CanSPAM regulations for ethical email marketing

Clay Collins’ Lead Pages (create a landing page, without needing a website)

Clay Collins’ Lead Boxes (available via the Lead Pages link above)

Nathalie Lussier’s PopupAlly (WordPress plugin)

The Steps you need to get started in List Building:

1. A list management system like: MailChimp Email Marketing service

2. Create a list

3. Create an opt-in form for the list

4. Paste code into your website (or LeadPages) to place the list opt-in on your site

5. Create a welcome email in your list management system with a link to your freebie

Top 3 Strategies for List Building

1. Create an opt-in below your blog post & make the opt-in offer relevant to the topic of the blog post

2. Create a 2-step opt-in (this is what Nathalie refers to as the “Yes Ladder” used by Clay Collins to increase opt-ins by 60%)

3. Create an exit pop-up that appears when people leave your site

Thank you so much for listening!

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Please note that, on occasion, products are recommended on the show and links are provided in the show notes. Some of these are affiliate links however I ONLY include products I actually use, enjoy, and benefit from for my business.