Most small businesses think they’re different, but they’re not. Find out if your business is really different in less than a minute.
Ready to win more business?
Is your business really different?
You may THINK your business is different.
Bain Research did a study and they found that 80% of leaders thought their brands were highly differentiated in a market. But only 8% of their customers actually agree.
If you really want your business to be seen as different, here are 2 words you need to avoid:
MORE and BETTER
In other words, we have more awards or we’re better than our competitors.
Why?
Because all these words do is tether you to your competition and differentiate you on degrees…so you become a slightly better version of someone else. Or, in most cases you think you’re better but your customers think you’re exactly the same…just more expensive