With so much choice available to consumers today, businesses are finding it harder and harder to stand apart on products or services alone. Smart businesses are injecting their brands with personality.
Why is personality so important? Because at the core of human nature, people do business with other people they know, like and trust.
A strong personality attracts the right kind of customers to your door and repels the wrong ones.
Our guest, Kira Hug, is a sought-after copywriter and host of the Bridal Rebellion podcast. And she’s going to reveal how you can hook your customers with great copy choc’ full of personality and avoid the common mistakes event planners and event suppliers make.
[smart_track_player url=”http://startsomeshift.libsyn.com/writing-copy-with-personality-how-to-write-website-copy-that-hooks-your-audience-with-kira-hug-ep-016″ title=”Writing Copy with Personality: How to write website copy that hooks your audience” artist=”Kira Hug & Lara McCulloch” ]
(if you are unable to see the podcast player above, you can access the episodes on the Start Some Shift website: http://bit.ly/kirahug)
In this episode, you’ll learn more about:
- Why personality is critical in differentiating your business from your competitors’
- What questions you need to ask to uncover your brand’s personality
- How to get ‘in character’ so you write awesome copy every time
- What big mistakes you’re probably making right now, and how to remedy them
Links, tools & resources:
Kira Hug’s complimentary website copy assessment application
Thank you so much for listening!
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