I recently came across this fantastic video by Italianomoda showing the creation of the event space for Gucci and Madonna’s Raising Malawi event during New York Fashion Week last February. We were delighted to be a part of this event…
The most highly anticipated event at New York’s fashion week was the Gucci sponsored Madonna Malawi Fundraiser. Sold out well before the show, the crème de la crème of the international entertainment glitterati excitedly paid the $2,500 – $10,000 per plate entry. The A-list guest list and the heartfelt importance of the event demanded the best venue New York could offer. Regal was sought out to partner with the planner to create a temporary venue befitting this prestigious event. The extreme variances in temperature and the limitations of the site posed many challenges to overcome. Solutions included transporting the clear vinyl material (which can shatter in cold temperatures) in climate-controlled trucks and mounting it using electric blankets and heat blowers to prevent cracking. As well, a custom engineered floor was designed by Regal to weigh the structures down as staking and standard weights were not an option. With these and many other challenges surmounted, the event was an acclaimed success – raising over $3.7 million!
It’s so fantastic to be able to reflect back on such a challenging yet, in the end, rewarding event. A big thank you to Italianomoda for capturing the set up.
Lara McCulloch-Carter
Author of the Special Event blog ready2spark
Director of Marketing – Regal Tent Productions
President – ISES Toronto
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what happend to all the materials used to create the space? are you able to reuse the custom made floor or was it discarded?
what happend to all the materials used to create the space? are you able to reuse the custom made floor or was it discarded?
Anonymous,
Thank you for the question. We reuse all of our materials. After events, our fabrics are washed on site at our warehouse, using eco-friendly soaps, sorted (by quality) and reused for future jobs. Our frames are also reused and have an extensive shelf life. The custom engineered flooring system was manufactured in modules to be easily reused again for future jobs. In fact, portions of the flooring system are currently being used in an event in Montreal right now.
Lara
Anonymous,Thank you for the question. We reuse all of our materials. After events, our fabrics are washed on site at our warehouse, using eco-friendly soaps, sorted (by quality) and reused for future jobs. Our frames are also reused and have an extensive shelf life. The custom engineered flooring system was manufactured in modules to be easily reused again for future jobs. In fact, portions of the flooring system are currently being used in an event in Montreal right now.Lara