Tired of being seen as a commodity? Fed up with working with clients you don’t mesh with? Are you feeling uninspired by your job? Then you’ll want to listen to this episode with guest, Brett Culp. Brett is an award-winning filmmaker whose most recent finished project is Legends of the Knight, a feature-length documentary that has amassed a tribe of raving fans who helped him show his film in over 90 cities across the US, raise over $60K for local charities and secure a distribution deal with Netflix. He’ll share inspiring lessons that will leave you understanding how to stop thinking like a commodity and start building movements.
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(if you are unable to see the podcast player above, you can access the episode on iTunes: http://bit.ly/brettculp)
In this episode, you’ll learn more about:
- How to create perceived value, even if what you’re selling is a commodity
- What you need to ask yourself to get back to loving what you do
- How to become a beacon for attracting customers who love you and share your values
- What makes customers into raving fans & advocates who sell your business for you
- How to ensure that every decision you make connects to your vision
Links, tools & resources:
Thank you so much for listening!
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Very inspiring! I am wondering how I can tie in our mission to directly help non-profits….
Cicely, are you looking for how you can use this method to help your NFP clients define their WHYs or are you looking for how this could translate to how you communicate WHY you do what you do for your clients?
I am looking out how to pull in our overall why with a deeper sense of giving back. We are very much driven on “it’s the right thing to do so you should join us” brand but I’d like people to invest in us more because we invest in the community…but I’d like our investment to be more tangible. Like Brett was able to have massive PR while giving back to the community’s chosen NPO.