Wouldn’t you love to create copy that sells? Copy that makes your customers salivate, reach for their wallet and slam their credit card down, exclaiming “Charge it!”? I talk about this all the time. Case in point, a recent post on supercharging your web copy with personality.
Well, salivate over this copy. It appeared in Esquire’s latest issue and was a review of the 2012 Ferrari FF.
“…A new 691 horse – yes, that’s almost 700 hp – V-12 just inches behind your spinal column, erupting into a nuclear-hellfire Satan’s-breath ear assault the moment you flex your right foot. That much power makes the kind of argument you cannot hope to rebut. You have to give in to temptation. So you nail it, and then you nail it again. When you have pulled your head out of the three-inch-deep hyperspace dent it made in the headrest…the entire universe collapses around you and your toes turn to pudding and you decide to sell everything you own, even the kids, and buy one of these things just so you can have that feeling every day.”
It is storytelling at its finest. This copy doesn’t spout off every last feature of the car, it walks you through a narrative that explodes with visuals. It convinces you that you are actually experiencing, feeling, hearing, tasting every last detail.
Although I’d love to say that I dropped everything and ran out to buy this Ferrari, I quickly realized that the almost $400,000 price tag was a wee bit out of my budget. But I am salivating (after all, a bib is far cheaper).
The next time you write copy for your business remember this: Facts tell. Stories sell.
Photo via J from the UK
Very nice post.