1. Word of mouse – It’s simple. Events become viral when people want to talk about them. So figure out what makes your event unique and what will get people talking about it. Once you’ve figured this out, the rest is gravy (well…kind of). 2. Find your target – Think about what you’re trying to […]
I had such a wonderful time speaking at Carol Moxam’s Special Event Bootcamp last Thursday at Ryerson University. It was a sold out event filled with fantastic event professionals looking to better understand how social media can be integrated into their events as well as their businesses. The two other panelists were Julian Brass of […]
I’ve often been asked how I author a blog while working a full time job. My answer has always been that you make time for what’s important to you and I see my blog as an investment. That’s an important word…investment. It assumes that you put in time to get something in return. And boy […]
The act of networking has shifted. Face-to-face has been augmented and, in some cases, replaced with online networking. This new form of making connections has allowed people to stretch their tentacles globally and connect with a much larger pool of people at breakneck speed. Sites like Facebook, Myspace, Flickr and Twitter have evolved from social […]