Foreward by Lara: I first became acquainted with Liese Gardner through Twitter. If you’ve read my post “First Impressions are Everything” you’ll know that Liese’s profile caught my attention…which led me to her blog: Fuel. Poignantly written and choc full of inspiration, I knew that Liese was someone I could learn from. Despite giving her […]
Muchos thank yous to Meetings magazine for naming me as a person to follow on Twitter. Mooooi! I feel very special to be considered in the same category as some of the other great event tweeters on their list. It got me thinking…I’d love to create a list of some of the inspiring people on […]
If you’re participating in the twice weekly #eventprofs chats on Twitter, well…kudos to you! The chats have gained incredible momentum (thanks to you) since they started a few months ago – heck, we’ve even been mentioned in The Twitter Book by O’Reilly Media. But more importantly, the hashtag #eventprofs lives beyond the chat and has […]
In my life as a brand consultant, I spent many an evening in the back room of a research firm listening to consumers debate which newly redesigned packaging concept stood out more on shelf. In the world of consumer packaged goods, shelf impact is king. Just think, shopping lists are a thing of the past. […]
auto Whether you’re auto-following or auto-replying, stop the madness now! I often tell people who are new to social media to stop thinking about it as some foreign technology. The same fundamentals that make people likable in person are the same fundamentals that make people likable in social media. Waaaay back in 1936, a now […]