Category: Meaning of Marketing

Are you marketing to eyeballs?

“The function of leadership is to produce more leaders, not followers” – Ralph Nader A thought provoking quote, no doubt – and one that should reshape your thoughts on leadership. But what if I evolved the wording ever so slightly to make you rethink marketing your event business: “The function of marketing is to produce […]

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Why marketing is broken

I recently came across a blog post by Skyline Tradeshow Tips that highlighted how 10 experts define Marketing. Definitions on the meaning of marketing that were included are below: “Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business […]

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