“No really. Believe me. I’m ah-maaa-zing!” If a guy you’d just shook hands with at a networking party were to look you in the eyes and emphatically utter those words, would you believe him? Belief is a funny thing. To have it you need proof, not just proclamation. And yet almost 100%* of businesses make […]
As I stood, shivering in the rain, at the side of the road trying to hail a taxi during rush hour on one of the busiest streets in Manhattan, I was reminded how cruel life can be. Just then, an occupied cab raced by me and right through a puddle, splashing me with the blackened juice […]
In this, our final post of 2011, we’ve rounded up the most popular posts among readers this year. Read them today and join the conversation. Ideas for Event Planners: Are You Afraid of Competitors Stealing Your Ideas? 3 Lessons Small Businesses can Learn from Google+ Marketing Why Event & Customer Satisfaction Surveys Fail Customer Service […]
As I write this post I’m watching the sun set over the expansive white sand beaches from a catamaran in the middle of the Australian Whitsunday Islands. Why did I choose this catamaran and not one of the hundreds of others that sail the exact same waters? The answer is risk, research and recommendations. A […]
“Why should I care about you?” You’ve probably never heard this question asked of you. In fact, you’ve probably never even asked this question of anyone else. Yet it’s the single most important question every small business marketer needs to answer, consistently. Why? Transparent Marketing Tactics Your competitors now have instant access to your business and marketing […]