A few posts back I spoke about the importance of creating an emotional connection with your guests by engaging the 5 senses. I was so excited when I came across Life Design Event’s blog about Scent Events. This is a system, specifically designed for events, that projects a range of scents throughout a room. Think […]
When I was doing brand strategy for my clients, it was our undeniable mandate to develop brand elements that connected with consumers on an emotional level. After all, that’s what good brands do. Long gone are the days when consumers purchase based on features and benefits. Now it’s all about how the brand makes me […]
I came from an industry where mergers & acquisitions were an every day occurrence. This created a very uneven playing field – small, privately owned companies were vying for business against huge, multi-national firms. This David vs Goliath challenge isn’t specific only to the branding industry…it blankets just about every industry out there. And, unfortunately, […]