Regal is so delighted to have been nominated by Special Event Magazine under the BEST NEW, INNOVATIVE EVENT PRODUCT / TECHNOLOGY category for the 3D AutoCAD Animation we created for a major event pitch! One of the topics that I’ll be writing about soon on the blog is Transactional versus Transformational brands. An example of […]
Forget lollipops and balloons…I love a good brand. In between RFPs I’ve been trekking through the world wide web searching for an e-newsletter service that fits our brand. Something premium, stylish and professional. Believe me, there’s a lot of STUFF out there. But when I came across Emma I experience my “aaaaahhh” moment. I won’t […]
This is your roadmap for the brand. To be “on-brand” everything you do should reflect the essence you’ve articulated in your Brand Distillation Pyramid. After all, it’s not just about a great party it’s about reinforcing consumers’ positive perceptions of the brand. A word of cautionBefore you look at this and think that because you’re […]
This is installment 3 of the importance of using the 5 senses to create successful events. We’ve discussed music (sound) and smell and now we’re going to talk about taste. Taste is a very complex sense. It’s actually significantly affected by sight, sound and smell. I remember when I was a little girl going to […]