What happens when you start a war without thinking of your opponent’s next step? Some brands have garnered great success from starting a battle. The beauty is that doing so forces consumers to pick a side. You’re either a Pepsi drinker or you like Coke. You’re in the MAC camp or you use a PC. […]
Today was the start of the Special Event Show’s educational sessions. I had the pleasure of sitting in on Vok Dams’ CEO, Colja Dam’s seminar on Trends in events 2009. It was a highly intelligent session focused on strategy and peppered with innovative products. One of which was B[EYE]T, an incredible “live communication” technology for […]
The act of networking has shifted. Face-to-face has been augmented and, in some cases, replaced with online networking. This new form of making connections has allowed people to stretch their tentacles globally and connect with a much larger pool of people at breakneck speed. Sites like Facebook, Myspace, Flickr and Twitter have evolved from social […]
Charles Caleb Colton once said “Imitation is the sincerest form of flattery“. The problem is, he didn’t live to see what transpired with our website just a couple of days ago. I received a vague email from a friend who deferred me to a URL address, stating that I should “take a look at my […]
Seth Godin published a wonderful post this morning about beauty as a signaling strategy. In it, he states that: “The reason people and organizations have invested so much in beauty over the years is that beauty pays off.” And he’s right. It does. We are visual beings. We are hardwired to seek out beauty because […]