How many of us have heard: “You never get a second chance to make a first impression.”? The way we dress, how we hold ourselves, whether we smile, if we have a big piece of spinach in our teeth…all of these factors (and many others) influence what people think of us. And people decide, very […]
There’s an art and a strategy to getting exposure for your company or event. Half the battle is understanding how the press thinks so you can get your foot in the door. The other half is determining what you’re going to say to connect with your audience once you’ve landed on the pages. In last […]
In response to my post on 5 reasons you shouldn’t participate in a pitch, Sarah Larkins at Cvent created a wonderful planner-centric set of tips for creating a winning Request for Proposal. This is a must-read. Enjoy. Lara McCulloch-Carter Author of the Special Event blog ready2spark Director of Marketing – Regal Tent Productions President – […]
Mind the Curb is an uber cool natural media company. Never heard of a ‘natural media company’? That’s because they’re the world’s first. Mind the Curb creates branding opportunities using vehicles that have no impact on the environment. Goodbye traditional billboards, transit ads and posters. Hello snow, sand, sea water and plants. This unexpected approach […]
If your actions inspire others to dream more, learn more, do more and become more, you are a leader. ~ John Quincy Adams I’ve always believed that the only things you can take with you through life are your reputation (what you’ve earned) and the legacy you’ve left behind (what you’ve given). Those who accomplish […]