Every industry has a lowest cost provider. Every industry has companies that under-bid other companies to win business. Every industry has businesses that seemingly give away their products and services for next to nothing. There’s only room for 1 brand to be the lowest priced in the market. Unless you’re concerned with being that brand […]
A brand is not a sign at an event. It’s not a coaster. It’s not a gobo light. A brand is not a logo. It’s not an icon. And it’s not even a cute, cuddly character. And, it’s none of these. A brand is not only what you say…it’s what you do. A brand is […]
I was just flipping through an industry publication and I came across ad after ad saying the same thing… Full service Turnkey Any type of event Elegance Leader Integrated Professional Quality These words are industry convention (aka common industry speak). And when we hear them over and over, we become immune to them. They mean […]
Pecha Kucha I have presented at many conferences and events and have also attended my fair share, but until recently I had never heard of Pecha Kucha (pronounced Pech-ack-cha). First devised in Tokyo in 2003, it’s been taking the rest of the world by storm because it is an easy to digest format of presentation. […]