breaking the blogging rules . passion


Passion is an incredibly important thing to have when you author a blog. A blog requires an immense amount of dedication – to find unique stories, create great content, make it look visually appealing and unique. Without passion you could be one of the 95% of blogs that are abandoned. I’m proud that my blog has been going strong for almost 3 years now…and if you know me, you know that’s no small feat. I can only attribute this to the fact that my blog feels a heck of a lot more like play than work.

Now if I followed what many experts say about authoring a blog, I should have developed a schedule to ‘train’ my readers when to expect new content. But the word schedule sends ripples of convulsion through my body. Why? Because it takes away the magic that happens when thoughts and ideas form organically. My best thoughts come to me when I’m driving in the car, taking a shower or settling down to a good night’s sleep…when my mind shifts from overdrive into neutral. Creating a schedule for blogging would force me to come up with content, even when I’m not feeling very inspiring. And that, my friends, would equal a pretty boring blog. After all, what is a blog about inspiration without inspiring thoughts?


Question: Do you keep a schedule? And if so, how has it worked for you?

Lara McCulloch-Carter
Author of the Special Event blog ready2spark
Director of Marketing – Regal Tent Productions
Past-President – ISES Toronto
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