Author: Lara McCulloch

what superheroes can teach us . about branding

Rule 1: Have a superpower – What is a superhero without a superpower? There have been many a debate around dinner tables discussing ‘if you could have any superpower in the world, what would it be?’. The amazing thing is when you look at the landscape of superheroes…and there are thousands…they each have a distinct […]

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leap agents . business cards

I just finished designing these business cards and thought I’d share them with you. Unfortunately I’m sans camera, so these beauties were taken with my iPhone. I had tremendous fun doing the naming, gazelle illustration, brand design and business card layout. Next I’ll be designing the brand’s collateral materials and I this amazing idea for […]

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