Author: Lara McCulloch

How to stand out (even if you’re selling the same thing as everyone else)

If you’re in a saturated market, it can feel challenging to stand out. Everyone seems to be selling the exact same thing, so how can you possibly be different? I’ll tell you what to do in under a minute. Ready to win more business? How do you differentiate your business when you do the exact […]

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5 words costing you clients

If you’re here, you want to know how to win more business, right? Well, I want to introduce you to something I call earned traits. Most businesses are using them and they have no idea how much these words are preventing them from winning more business. Ready to win more business? Are you using these […]

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Why you’re hearing “you’re too expensive”

Ever had a client tell you your pricing was too high? There’s nothing worse than hearing you’re too expensive and losing to a lower-priced competitor. I’ll tell you why you’re hearing this sales objection in under a minute. Ready to win more business? 5 reasons you’re hearing “you’re too expensive” Ever had a customer tell […]

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What is Branding vs Marketing?

Ever wondered what the difference is between branding and marketing. I’ll tell you in under 15 seconds… Ready to win more business? What’s the difference between branding and marketing? Branding is the creation of valueMarketing is the creation of tension

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Is your business really different?

Most small businesses think they’re different, but they’re not. Find out if your business is really different in less than a minute. Ready to win more business? Is your business really different? You may THINK your business is different.Bain Research did a study and they found that 80% of leaders thought their brands were highly […]

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