The other day I wrote the following blog post: A brand that captures your attention gets considered A brand that captures your wallet gets a chance A brand that captures your mind gets a call back A brand that captures your heart gets passionate loyalty A brand that captures many hearts creates a movement Where […]
One of the sessions I delivered at The Special Event Show in Phoenix last week was on Social Influence Marketing. It was a topic that I really feel quite passionate about for two reasons: When used strategically and ethically it can be a very effective marketing tool and Influence is often misunderstood and misused. Social […]
A few months ago, I started a series of webinars focused on helping event businesses attract more customers. Next month I will be releasing two of these webinars for purchase. As a Sparks of Genius newsletter subscriber, I am offering these to you before they’re available to the general public. I am also extending a […]
Two big industry conferences are fast approaching, and Las Vegas will be abuzz with event pros of all kinds. Event Solutions Idea Factory will be taking place at The Cosmopolitan of Las Vegas and The Rental Show at the Mandalay Bay Convention Center – both February 27 – March 2, 2011. Attending a large conference […]
A brand that captures your attention gets considered A brand that captures your wallet gets a chance A brand that captures your mind gets a call back A brand that captures your heart gets passionate loyalty A brand that captures many hearts creates a movement