When I was doing brand strategy for my clients, it was our undeniable mandate to develop brand elements that connected with consumers on an emotional level. After all, that’s what good brands do. Long gone are the days when consumers purchase based on features and benefits. Now it’s all about how the brand makes me […]
How fun are these images?…and talk about inspiration! Imagine being able to create an event focal point using a similar idea: Lighting focal point – use unadorned hanging light bulbs.Photograph focal point – use various sizes of photo clippings (this would be great for a wedding).Floral focal point – well, we’ve seen various renditions of […]
I just love these Solas Lights by designer CJ O’Neill. They appear to be hovering on the wall – the soft lighting casting a warm glowing highlight around the dome. Also be sure to check out the Solas Bowls and Tableware.
I love these red, white or black plastic twigs from Taylor Creative. Each box contains 50 twigs which can be connected in a variety of configurations. They’d look great as a room divider, wall decor, ceiling decor – lots of possibilities.
Throughout my career it was commonplace to fly down to urban hot spots to audit retail concepts. It was how we got inspired and turned on to color, finish, design, decor, and conceptual trends. Concierge.com recently outlined the world’s top 13 coolest stores. They include some really fantastic designs. The big question is how to […]