Author: Lara McCulloch

Finding the hot button – the business of branding & events

This is your roadmap for the brand. To be “on-brand” everything you do should reflect the essence you’ve articulated in your Brand Distillation Pyramid. After all, it’s not just about a great party it’s about reinforcing consumers’ positive perceptions of the brand. A word of cautionBefore you look at this and think that because you’re […]

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