Author: Lara McCulloch

Episode 012: Overcoming sales objections – Kendrick Shope shares 7 strategies on how to turn a sales NO into a YES!

We’ve all been there. You’re following up with a prospect and despite your best sales pitch, they respond with, “Sorry, but the other event planning company was cheaper”. What do you do? How do you respond? Can you turn this around? No matter what they throw at you, my guest, Kendrick Shope, will unveil some of […]

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Episode 010: Paul Lemberg on how to build a revenue-generating sales team

Guest, Paul Lemberg, shares his proven systems for building a high performing sales team for event planners, wedding planners and event suppliers.  If you’re looking to grow your business and create sales on demand, you’ll want to listen to this episode. Paul will tell us how to create a winning sales script, rethink the prospecting […]

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Episode 009: Heather Crabtree on how to streamline your business with tools & systems

Do you feel like you’re wasting a lot of your day doing tasks that aren’t productive? Do you wish you could spend less time doing things that don’t matter so you could focus on really growing your business? My guest, Heather Crabtree – creator of the program, Streamline With Systems, will share 10+ tools and […]

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