According to Consumer Reports, the average American is exposed to over 247 commercial messages per day. As consumers become more and more desensitized to visual stimuli, it becomes increasingly important to find new and innovative ways to communicate with our audiences. Diesel did just that with their “Liquid Space” Spring/Summer 2008 fashion show. Floating holographic images co-mingled with models on the runway, creating a stimulating show that brought a new level of excitement to the clothes.
