Creativity is part process, part raw talent. One of the biggest challenges facing designers is coming up with fresh, unique and relevant ideas. I came across Artfool this evening and in my opinion they’ve surpassed the freshness challenge. There is no “signature style” that you often see with designers – that is unless you count a meticulous attention to detail, an eye for beautiful things and a desire to produce the unexpected. Every single one of their events take on its own unique story. It doesn’t matter if they’re designing in a tent, a church or a warehouse – the venue becomes the canvas, not necessarily the focal point.
Here’s a small snapshot of some of the events I loved…
