. @adventresults posted a short but sweet blog article on event marketing at Sundance
. Move past tracking your numbers on social media sites and focus on differentiation, relevance and value. That’s the message behind The Brand You is Dead – shared by @SocialBees
. @KimVallee provides 5 good tips for how to write better blog posts
. “TWO Lessons for Innovation: You need a champion of change (in your business or industry) and you need to embrace your followers.” – @chadmcmillan
. Learn how event planners should use LinkedIn to improve business – from @BrianMcGovern
Lara McCulloch-Carter
Author of the Special Event blog ready2spark
Director of Marketing – Regal Tent Productions
President – ISES Toronto
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