Tag: website copy

Believe me. I’m amazing.

“No really. Believe me. I’m ah-maaa-zing!” If a guy you’d just shook hands with at a networking party were to look you in the eyes and emphatically utter those words, would you believe him? Belief is a funny thing. To have it you need proof, not just proclamation. And yet almost 100%* of businesses make […]

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Episode 016: Writing Copy with Personality: How to write awesome website copy that hooks your audience with Kira Hug

With so much choice available to consumers today, businesses are finding it harder and harder to stand apart on products or services alone. Smart businesses are injecting their brands with personality. Why is personality so important? Because at the core of human nature, people do business with other people they know, like and trust. A […]

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