It’s only natural to want to be around people just like us. It feels good when others agree with us. It makes us happy when people understand us, have similar backgrounds, goals, dreams. Social media has amplified our ability to connect with people just like us – although they might well be geographically diverse, they […]
The following is an article I wrote for my Connections column in Event Solutions Magazine. So what if you’ve amassed a thousand fans on Facebook? So what if you have hundreds of blog subscribers? So what if you’re neck in neck with Lady GaGa for twitter followers? What are you doing to turn those social […]
There used to be a distinct divide between the special event, wedding, trade show, conference and meeting industries. Each with their own affiliations and events, specialized publications, distinct vendors and industry figureheads. Sure, there may have been some overlap, but for the most part they were distinct silos on the vast land of the events […]
This morning I was running through some of my LinkedIn connections and was rattled by what I saw…person after person claiming to be a Social Media Expert. Roles like: Event Planner / Social Media Consultant, Real Estate Agent / Social Media Coach lay littered throughout my contacts pile along with ‘new’ one-man-shop companies magically replacing […]
There once was a time when reaching a highly targeted audience required significant investment. When building credibility within a community required a workforce and proprietary content. There was a high cost of entry to build a conference which minimized options for those seeking relevant education and networking. There has been a movement for years now […]