There’s an article by Jay Baer that’s getting quite a bit of circulation – in large part because it references some new statistics on social media usage and because it’s titled: “Is Twitter Massively Overrated”, a question sure to provoke and ruffle. Seeing social media statistics make their rounds with fervor is not a rarity. […]
In case you missed the free Event Marketing 2.0 webinar last week, MeetingsNet has posted the archive here. (Please note that if you were not previously registered, you will need to register before you can launch the webinar.) I encourage anyone interested in using social media for your event marketing to listen. It was truly […]
A Guide to Twitter Advanced Search for Event Planners Twitter advanced search is an incredibly powerful tool to track real-time conversations about virtually anything on Twitter. Smart companies are monitoring when people are seeking recommendations for businesses like theirs and tracking when people are talking about their brands or their competitor’s. It’s very easy to […]
Listening is a fine art – especially when it comes to Event Marketing. Following my recent webinar with MeetingsNet on Event Marketing 2.0, I have put together a video on how to use socialmention to listen to what people are saying about your event, your competitor’s, or what your target market is talking about through […]
Do you want to annoy people to get business? If so, do these things and (in some cases) do them repeatedly: Send me emails I didn’t sign up for Send me way too many emails when I do sign up Send me emails that are of no value to me when I do sign up […]