I was just flipping through an industry publication and I came across ad after ad saying the same thing… Full service Turnkey Any type of event Elegance Leader Integrated Professional Quality These words are industry convention (aka common industry speak). And when we hear them over and over, we become immune to them. They mean […]
Collective buying sites like Groupon are popping up all over the internet. These sites can translate to amazing value to both the buyer and the seller alike. If you’re not familiar with them, in a nutshell they offer a feature product or service at an unbelievable deal to subscribers who have signed up to learn […]
A lot of businesses I speak to raise a common issue with social media: “If I start participating online, doesn’t that open my business up to customers complaining or saying negative things about us?”. My response is always: “How do you know they’re not saying negative things about your business right now?”. Crickets. Me: “What […]
Yesterday I went to my favorite local butcher to pick up my meat for the week. After that I got back in my car and drove a few blocks away to my fish monger to buy some salmon and shrimp. Later that day I biked over to the farmer’s market and bought some fruits & […]
In my post 5 ways to know you’re stuck in neutral I spoke about one of my most common encounters when dealing with SMBs (small and medium sized businesses): The company who’s stuck in the word-of-mouth rut…relying on the good of others to bring them business. The problems with wholly relying on word-of-mouth – You […]