The 2nd most talked about Superbowl 2012 ad, according to Gnip, was the “It’s halftime in America” spot featuring Clint Eastwood for Chrysler . It was a rallying cry, not a commercial bestowing Chrysler’s many features. It was a fine example of a manifesto. Be yourself, everyone else is taken Last week I wrote about the importance […]
A brand that captures your attention gets considered A brand that captures your wallet gets a chance A brand that captures your mind gets a call back A brand that captures your heart gets passionate loyalty A brand that captures many hearts creates a movement
Today, a hot story in Toronto revolves around our Toronto Transit Commission, those who control our city’s transit system. The news was reporting on a proposal that may result in increased pay for transit employee’s. Controversial, sure. But it was their statement that these employees could be paid on par with our Police and Fire […]
Every industry has a lowest cost provider. Every industry has companies that under-bid other companies to win business. Every industry has businesses that seemingly give away their products and services for next to nothing. There’s only room for 1 brand to be the lowest priced in the market. Unless you’re concerned with being that brand […]
A brand is not a sign at an event. It’s not a coaster. It’s not a gobo light. A brand is not a logo. It’s not an icon. And it’s not even a cute, cuddly character. And, it’s none of these. A brand is not only what you say…it’s what you do. A brand is […]