I’ve watched (ahem) hundreds of hours of TED Talks to study how the world’s best speakers create powerful presentations. Through all of these talks I’ve pulled out a common theme – most have, what I call, a “Wake Up Statement”. A slam-dunk introduction that wakes up the listener and pulls them in.
Contrast that to most sales presentations that so choc’full of expected diatribe that the person you’re presenting to sits back with their arms crossed.
Learn what a Wake Up Statement is and why it can make your meetings and communications far more powerful by watching the video below.
Oh, and if you’d like the accompanying worksheet sent to you so you can develop your Wake Up Statement, join the Start Some Shift private community on Facebook and look under the Files section.