love it or hate it . le whif

I’m an admitted chocoholic. A chocolate bar is a daily staple in my diet – a dreamy, creamy, decadent staple. The problem is my Mother told me more than once that “a moment on the lips is a lifetime on the hips”. And I’m waiting for that day when my chocolate-eating ways will catch up to me.

Le Whif says worry no more. Why? They’ve create a revolutionary new way of eating chocolate – by breathing it! 200 mg of tiny chocolate powder particles are puffed into the mouth, for all the taste of chocolate in under 1 calorie. Le Whif is available in 4 flavors: mint chocolate, raspberry chocolate, mango chocolate, and plain chocolate.

No doubt this would be a really novel experience at an event. And I could see it doing very well at a fashion event, where being seen with anything other than a cigarette and a luxury water bottle is almost equal to blasphemy. Will it replace my need for chocolate? I think not. I would feel cheated out of the simple delights of unwrapping the package, chewing, tasting textures and even the guilt that ensues.

I think some things are just worth the risk. What do you think?

Lara McCulloch-Carter
Author of the Special Event blog ready2spark
Director of Marketing – Regal Tent Productions
President – ISES Toronto
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