Episode 020: Emotional storytelling through content…how to make your social content move people

emotional storytelling with content

Some of the most common questions I get asked on a regular basis revolve around content. “How do I create great stuff to share in social media?”, “How often should I post?”, “Is there a way to connect my content to sales…without being salesy?”

Great news…

My guests today – Amanda Serfozo & Joseph Rooks of Lexicontent – are going to give you all of the tools, ideas and insider secrets to develop content that connects and moves your audience.

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(if you are unable to see the podcast player above, you can access the episodes on the Start Some Shift website: http://bit.ly/lexicontent)

 

In this episode, you’ll learn more about:

  • Why emotion is so important when it comes to having you content stand out and connect
  • How to overcome the mindset that you have nothing interesting to share or write about
  • What makes content great, versus ‘meh’
  • Great ideas to come up with awesome content
  • How to evoke emotion
  • Step-by-step, how to make content operational in you business and with your employees

 

 

Links, tools & resources:

Lexicontent’s website

 

Thank you so much for listening!

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