Episode 017: How to Sell when you hate Sales

Cold calling. I have yet to meet someone who loves it.

Those two words responsible for more anxiety and cold sweats than “hungry dinosaur” and “disgruntled mailman”.

If you’re anything like I was, you would rather pluck your eyelashes out one by one than make a call. But would you believe that I (someone who had no sales experience and an aversion to schmarmy sales) actually learned to love cold calling? AND my calls resulted in $3.5MM in new business opportunities in a $7MM business?

Want to know how?

Listen to this episode…

(if you are unable to see the podcast player above, you can access the episodes on the Start Some Shift website: http://bit.ly/cold-calling-lm)

 

In this episode, you’ll learn more about:

  • How to shift your mindset so you’re eager to call someone you don’t know
  • How to create a connection and get someone interested in what you’re selling
  • The 1 sentence that has gotten me an almost 100% success rate

 

Links, tools & resources:

Blog post: The Ultimate Guide to Selling When you Hate Sales

 

 

Thank you so much for listening!

If you enjoyed this episode, please share it using the social media buttons to the left of the post. You can also share the love by taking a moment to rate/review the Start Some Shift podcast! And finally, don’t forget to subscribe to the show on iTunes to get automatic updates!

Episode 016: Writing Copy with Personality: How to write awesome website copy that hooks your audience with Kira Hug

With so much choice available to consumers today, businesses are finding it harder and harder to stand apart on products or services alone. Smart businesses are injecting their brands with personality.

Why is personality so important? Because at the core of human nature, people do business with other people they know, like and trust.

A strong personality attracts the right kind of customers to your door and repels the wrong ones.

Our guest, Kira Hug, is a sought-after copywriter and host of the Bridal Rebellion podcast. And she’s going to reveal how you can hook your customers with great copy choc’ full of personality and avoid the common mistakes event planners and event suppliers make.

(if you are unable to see the podcast player above, you can access the episodes on the Start Some Shift website: http://bit.ly/kirahug)

 

In this episode, you’ll learn more about:

  • Why personality is critical in differentiating your business from your competitors’
  • What questions you need to ask to uncover your brand’s personality
  • How to get ‘in character’ so you write awesome copy every time
  • What big mistakes you’re probably making right now, and how to remedy them

 

 

Links, tools & resources:

Kira Hug’s complimentary website copy assessment application

 

 

Thank you so much for listening!

If you enjoyed this episode, please share it using the social media buttons to the left of the post. You can also share the love by taking a moment to rate/review the Start Some Shift podcast! And finally, don’t forget to subscribe to the show on iTunes to get automatic updates!

Episode 015: Networking for Millennials: How to find your dream job in the event industry with Anita Wing Lee

Today’s guest is a totally dynamic and accomplished young woman by the name of Anita Wing Lee. Anita is a transformational life and business coach who is focused on helping millennials land their dream job and learn how to network.

By the time she was 23, using the same techniques she talks about in today’s episode, she had traveled to 21 different countries (all the while getting paid). She had landed amazing internships around the world and had chalked up more experiences than most people earn in a lifetime. She’s appeared in The Huffington Post, numerous TV outlets and is an award-winning speaker.

I asked her to be on the show so she could help not only students looking to break into the industry, but anyone, at any age, who wants to get their foot in the door either into the event or wedding industry or a dream company.

(if you are unable to see the podcast player above, you can access the episode on iTunes: http://bit.ly/anitawingle)

 

In this episode, you’ll learn more about:

  • How Anita Wing Lee was able to secure paid internships that allowed her to travel to 21 different countries around the world
  • What you need to be doing now to align yourself with amazing leaders in the event industry
  • How to get your foot in the door, get noticed and get hired by your dream company
  • How to find a mentor who can set you up for career success

 

 

Links, tools & resources:

Anita Wing Lee’s Zero to Network course (promo code: STARTSOMELOVE)

Oh, and as promised, we have 2 amazing, FREE downloads for you from Anita Wing Lee:

1) The 3 secret habits of outrageously successful students e-guide

2) How To Network To Land Any Dream Gig 3-part video series

Just sign up below and I’ll get these over to you immediately!

Get your FREE downloads

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Thank you so much for listening!

If you enjoyed this episode, please share it using the social media buttons to the left of the post. You can also share the love by taking a moment to rate/review the Start Some Shift podcast! And finally, don’t forget to subscribe to the show on iTunes to get automatic updates!

Episode 014: Boosting Energy Naturally with Sara Best, Registered Holistic Nutritionist

So, it might seem a little strange that a business growth podcast is doing an episode on nutrition. But to me, the two go hand in hand.

I’m a single mom. I run my own business. Am at the gym 6 days a week, run a podcast, write for publications, travel and still have energy to spend time with friends and family. A lot of people ask me where I get my energy from. And I tell them, food is my fuel.

But it wasn’t always this way. About 15 years ago I had just moved in with my ex-husband. I began eating what he ate. I gained weight. I was also working a very stressful agency job…and one of my clients was Cadbury. Every day around 3pm, I’d inevitably hit my wall. So, I’d go into my desk and break off a chunk of a dairy milk bar (or one of the other chocolates I had in my fully stocked desk). And, by the time I left for work and did the 1 hour commute back home, I’d be in what could only be described as a fog. I never felt sharp and on point.

Then a friend suggested I do a cleanse. I had to cut out sugar, breads, red meats. It totally changed my eating habits. The fog literally lifted and I (as a side-effect) lost 15 lbs. That began my side-passion for nutrition. I haven’t looked back since.

Good nutrition increases energy, focus and drive. It doesn’t matter how smart you are or how passionate you are about what you do. If you don’t have the energy to mak it through your day, you’re running an up hill battle.

So, today is all about helping you boost your energy naturally, so you can focus on building your business.

I’m thrilled to have Sara Best, registered holistic nutritionist share her tips for boosting your energy naturally – she’ll tell you what to do and what to avoid.

(if you are unable to see the podcast player above, you can access the episode on iTunes: http://bit.ly/sarabest)

 

In this episode, you’ll learn more about:

  • Why your body crashes at 3pm
  • How to rev up your energy, mental clarity and lift the fog using good, nutritious food
  • Why what you think you’re doing to boost your energy isn’t working
  • Real meal plan ideas to optimize your brain power
  • Superfoods that are super-easy to add to your diet
  • What else you can do, other than nutrition, to kick your energy into high gear

 

 

Links, tools & resources:

Sara Best’s – Registered Holistic Nutritionist – website

 

 

Thank you so much for listening!

If you enjoyed this episode, please share it using the social media buttons to the left of the post. You can also share the love by taking a moment to rate/review the Start Some Shift podcast! And finally, don’t forget to subscribe to the show on iTunes to get automatic updates!

Episode 013: SEO for small business – Skyrocket your Google ranking with Gary George of Blazin Media

Search engine optimization…3 words that send shivers down people’s spines. Why? Because it seems to require some genius-level knowledge of engines, bots, spiders and other things most people would rather know nothing about.

The problem is, we need to know about SEO.

Why?

93% of online experiences begin with search and 75% of users won’t bother scrolling past the first page of results. So, if you don’t rank…and rank high…your website doesn’t exist. And if you don’t exist, your potential customers can’t find you.

Today’s guest, Gary George of Blazin Media is going to reveal his top actionable tips to skyrocket your Google (and other search engine) rankings.

(if you are unable to see the podcast player above, you can access the episode on iTunes: http://bit.ly/garygeorge)

 

In this episode, you’ll learn more about:

  • How search engines work (in a nutshell)
  • The top 3 things you need to do today to start to optimize your website for search engines
  • How to be seen as a trusted site in the eyes of Google
  • How social media can help improve organic search results
  • The biggest mistakes small businesses when optimizing their sites for search engines
  • The difference between SEO and PPC and should you do one or the other or both
  • How to develop your list of keywords so you get the right traffic to your site
  • What FREE tools can you use that’ll tell you how your site is performing right now for SEO

 

 

Links, tools & resources:

Blazin Media website

Keyword Planner – the tool you can use to find your list of keywords for SEO

Hubspot SEO Tool

SEOMoz Website Grader

 

 

Thank you so much for listening!

If you enjoyed this episode, please share it using the social media buttons to the left of the post. You can also share the love by taking a moment to rate/review the Start Some Shift podcast! And finally, don’t forget to subscribe to the show on iTunes to get automatic updates!