Episode 022: Protecting your business: How to legally set up your small business for success with Jo-Na Williams

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Today we’re going to be talking with legal expert, Jo−Ná Williams on how to protect your business.

Our guest founded her practice, J.A. Williams Law and The Artist Empowerment Firm back in 2011. But her desire to build her companies started a lot earlier. I’m going to have her share her story, but basically she had some legal challenges that prompted her to go to law school and ever since she’s been dedicated to helping artists and entrepreneurs protect themselves and their businesses. Some of her clients have written best−selling books, reached the Billboard Top 100, and been nominated for Grammys. And Jo−Ná isn’t unfamiliar with fame herself. She’s been featured in Marie TV, The Vocalist Magazine, Women In Music, ReverbNation, CDBaby and The New York State Bar Association’s Entertainment, Arts and Sports Law Journal.

This is why I’m so excited to have her on the show today.

(if you are unable to see the podcast player above, you can access the episodes on the Start Some Shift website: http://bit.ly/jo-na-williams)

In this episode, you’ll learn more about:

  • what the biggest legal mistakes most small businesses make (that can cost them thousands of dollars, a ton of time and resources they don’t have)
  • how to find the right legal representation for your business
  • how to choose the right business structure to properly protect yourself
  • what to do when people steal your images
  • steps on how to prevent your images from being stolen

 

Links, tools & resources:

J.A. Williams Law

 

Thank you so much for listening!

If you enjoyed this episode, please share it using the social media buttons to the left of the post. You can also share the love by taking a moment to rate/review the Start Some Shift podcast! And finally, don’t forget to subscribe to the show on iTunes to get automatic updates!

 

Disclaimer

This interview is for informational purposes only and should not be construed as legal advice of any kind. And I’m going to read this important disclaimer: Jo−Ná Williams and J.A.Williams Law, P.C. assumes no liability for use or interpretation of any information contain in this interview. This interview should not be an alternative to obtaining legal advice from a licensed attorney in your state based on the specific facts of your legal matter. Jo−Na Williams is licensed to practice law in the State of New York only.

Episode 021: Peeling back the curtains – Kevin White interviews Lara McCulloch in a social experiment

flipping-the-script

OK, so today we’re going to do something TOTALLY different. A few weeks ago, I got an email from Kevin White with a suggestion that caught me off guard.

Now, if you don’t know who Kevin is, he’s the President of the International Special Events Society and for nearly two decades he’s been designing and producing corporate events around the world. He’s worked with very well known Fortune 100 companies. And he currently heads XPL, an experiential design agency. He also teaches at the Event Leadership Institute and is an Adjunct Professor at New York University in the Hospitality, Tourism and Sports Management School.

So, back to this suggestion he made to me. He listens to the show and said that he thought I needed to do an episode to let people know more about the girl behind Start Some Shift.

Well, I asked Kevin if he would do the honours and interview me and he said ‘yes’!

In this show, I’m going tell you why I think introverts make better marketers, why Canadians are misunderstood, what scares me and how and why I push through my fears, what the perfect business day consists of and what puts a smile on my face (and much, much more). I’m also going to share a very personal story (that almost made me cry)

At the very least this episode is guaranteed to be entertaining.

(if you are unable to see the podcast player above, you can access the episodes on the Start Some Shift website: http://bit.ly/Kevin-White)

 

In this episode, you’ll learn more about:

  • Why introverts make better marketers
  • How I push through my greatest fears every day
  • What the world should know about Canadians
  • Why I consider myself a feminist and my thoughts on women-led businesses
  • What the last thing that made me smile uncontrollably was
  • If I wasn’t doing what I’m doing now, what my dream job would be

 

 

Links, tools & resources:

Kevin White’s website

ISES

 

Thank you so much for listening!

If you enjoyed this episode, please share it using the social media buttons to the left of the post. You can also share the love by taking a moment to rate/review the Start Some Shift podcast! And finally, don’t forget to subscribe to the show on iTunes to get automatic updates!

Episode 020: Emotional storytelling through content…how to make your social content move people

emotional storytelling with content

Some of the most common questions I get asked on a regular basis revolve around content. “How do I create great stuff to share in social media?”, “How often should I post?”, “Is there a way to connect my content to sales…without being salesy?”

Great news…

My guests today – Amanda Serfozo & Joseph Rooks of Lexicontent – are going to give you all of the tools, ideas and insider secrets to develop content that connects and moves your audience.

(if you are unable to see the podcast player above, you can access the episodes on the Start Some Shift website: http://bit.ly/lexicontent)

 

In this episode, you’ll learn more about:

  • Why emotion is so important when it comes to having you content stand out and connect
  • How to overcome the mindset that you have nothing interesting to share or write about
  • What makes content great, versus ‘meh’
  • Great ideas to come up with awesome content
  • How to evoke emotion
  • Step-by-step, how to make content operational in you business and with your employees

 

 

Links, tools & resources:

Lexicontent’s website

 

Thank you so much for listening!

If you enjoyed this episode, please share it using the social media buttons to the left of the post. You can also share the love by taking a moment to rate/review the Start Some Shift podcast! And finally, don’t forget to subscribe to the show on iTunes to get automatic updates!

Episode 019: Prosperity & Mindset…how your thoughts, beliefs and emotions impact your finances

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Many entrepreneurs struggle financially. Whether you can’t save money, aren’t earning enough or don’t know what a P&L is, my guest Joan Sotkin is here to help. Joan is a prosperity & mindset mentor and speaker. She’s THE expert when it comes to understanding how emotions learned in early childhood can affect a person’s earning capacity as an adult. For over 25 years she’s helped entrepreneurs stop struggling financially. And, listen, she knows about struggle. She went from operating a business that was generating the equivalent of $50K / month in today’s dollars to bankruptcy.

Not only will she share that story with you, she’s also going to tell you how mindset and emotions have a massive impact on your financial health and what you need to do to – very specifically – with your thoughts and actions so that you can get on the road to prosperity.

(if you are unable to see the podcast player above, you can access the episodes on the Start Some Shift website: http://bit.ly/joansotkin)

 

In this episode, you’ll learn more about:

  • How your thoughts, beliefs and emotions have a hold on your financial health
  • How changing 1 small behaviour can have a major impact on changing your money mindset
  • How to identify if you have financial vagueness syndrome
  • The biggest financial mistakes most people make
  • Step-by-step, how to overcome your biggest issues and start building your cashflow

 

 

Links, tools & resources:

Download Joan Sotkin’s book for FREE by clicking this link.

Books:
Healing the Shame that Binds You (Recovery Classics) by John Bradshaw

Market Mind Games: A Radical Psychology of Investing, Trading and Risk

TV Show:

The Profit 

Money Management Tools:

  • Quickbooks
  • Quicken
  • iBank
  • Mint.com

 

Thank you so much for listening!

If you enjoyed this episode, please share it using the social media buttons to the left of the post. You can also share the love by taking a moment to rate/review the Start Some Shift podcast! And finally, don’t forget to subscribe to the show on iTunes to get automatic updates!

Episode 018: How to generate revenue super quick (especially if your biz is in emergency-mode)

quick-revenue

So, here’s the thing. Every company has its ups and downs. When things are good, your phone is ringing off the hook and you’re skipping to the bank to deposit all of your cheques. But on the flip side, many businesses also experience a time when those phone calls dry up. They struggle financially and wonder how they’re going to pay their bills. Some even wonder if they’ll survive.

Today is about those hard times. I’m going to share 5 strategies you need to know to generate revenue quickly…even if you’re afraid of selling, an introvert or suffer from mindset issues.

Listen to this episode…

(if you are unable to see the podcast player above, you can access the episodes on the Start Some Shift website: http://bit.ly/make-revenue)

 

In this episode, you’ll learn more about:

    • The 3 ways any business can increase revenue
    • 5 simple strategies (and a challenge) to help you create a plan for bringing in money (now)
    • The common mistakes business owners make when they shift into emergency-mode…that end up COSTING them time and money
    • …and if you want to know more about sales, listen to the following podcast episodes:

 

 

Links, tools & resources:

Here’s your challenge (that I mention in the Podcast). Make a list of the following:

1. Customers you can upsell to.

2. New products / services you can offer to existing and new customers.

4. Customers or new projects you can raise your prices with.

5. Potential new / re-engaged customers: This includes:

  • Lapsed Customers
  • Uncontacted Leads
  • Non-fits
  • HOT list

Also consider creating a challenge in your office. I.e. Every Friday, ask your team to come up with 1 idea to bring in an additional $500.

 

Thank you so much for listening!

If you enjoyed this episode, please share it using the social media buttons to the left of the post. You can also share the love by taking a moment to rate/review the Start Some Shift podcast! And finally, don’t forget to subscribe to the show on iTunes to get automatic updates!