Category: News

The astounding key to attracting your ideal customers

This article originally appeared in my Event Solutions ‘Sparks of Attraction’ column. Most businesses want more customers. Let me tell you why that can be a BIG mistake. More customers is not the same as the right customers. So while you’re wasting time busily trying to keep someone happy who doesn’t value you and never […]

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Why not being on Google Plus could be your biggest marketing mistake

We have a tendency to cling to what is familiar, even when it can have a detrimental impact on us and our businesses. Most event planners I’ve talked to have been very hesitant to embrace Google Plus, Google’s social networking site. The key reason? It feels like Facebook, without your established network, a few unfamiliar […]

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