Category: Facebook

The big shift in the events industry

There used to be a distinct divide between the special event, wedding, trade show, conference and meeting industries. Each with their own affiliations and events, specialized publications, distinct vendors and industry figureheads. Sure, there may have been some overlap, but for the most part they were distinct silos on the vast land of the events […]

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8 business opportunities you just missed (if you’re not listening)

A lot of businesses I speak to raise a common issue with social media: “If I start participating online, doesn’t that open my business up to customers complaining or saying negative things about us?”. My response is always: “How do you know they’re not saying negative things about your business right now?”. Crickets. Me: “What […]

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