A small, independently-owned dry cleaner in Portland, Oregon posted a sign outside of their storefront that garnered international media attention and local pride. It read: “If you are unemployed and need an outfit clean for an interview, we will clean it for FREE.” A movie theatre in Austin, Texas, called the Alamo Drafthouse Cinema, shot to […]
The 2nd most talked about Superbowl 2012 ad, according to Gnip, was the “It’s halftime in America” spot featuring Clint Eastwood for Chrysler . It was a rallying cry, not a commercial bestowing Chrysler’s many features. It was a fine example of a manifesto. Be yourself, everyone else is taken Last week I wrote about the importance […]
A brand that captures your attention gets considered A brand that captures your wallet gets a chance A brand that captures your mind gets a call back A brand that captures your heart gets passionate loyalty A brand that captures many hearts creates a movement
The other day I was asked to provide a perspective on why logos / brands are so important and why people connect with them. The problem with this question is that a logo and a brand are two very different things and unfortunately they’re often used interchangeably. But this question prompted me to think that a […]
Today, a hot story in Toronto revolves around our Toronto Transit Commission, those who control our city’s transit system. The news was reporting on a proposal that may result in increased pay for transit employee’s. Controversial, sure. But it was their statement that these employees could be paid on par with our Police and Fire […]