Never heard of a Fractional CMO? Well, what if I told you that you don’t have to DIY your marketing, hire a full-time person or struggle to figure out who to outsource your marketing to… That’s because there’s a little-known resource, called a Fractional CMO. It lets you bring in C-Suite level marketing strategy to […]
If you’re like most small business owners, you may often ask: “how do I stand out from my competitors?” There are an endless firehose of small businesses in any given market. How do you get noticed? The answer lies in one small shift that can make a BIG difference… A Lesson in Conformity I want […]
A major factor in the success of any business is how well you can sell your product and services to prospective customers. Whether you are a small-scale startup with limited resources or a larger business with plenty of capital, developing relationships with potential clients is paramount to company success. However, it may not be as […]
Sales is a game of the mind. It’s not like math where you can simply plug in the right answer to a problem and get an answer that’s either right or wrong. When it comes to sales, there are a lot of factors that go beyond logic. There is something called reactance that makes it […]
Want to know how to follow up without being annoying? Look no further. Ready to win more business? How to stay in touch with prospects without being annoying You’ve made the sale call or presentation, and the prospect doesn’t seem ready to buy. What do you do? If you watched one of my last videos, […]