Do you want to annoy people to get business? If so, do these things and (in some cases) do them repeatedly: Send me emails I didn’t sign up for Send me way too many emails when I do sign up Send me emails that are of no value to me when I do sign up […]
How to respond to negative feedback online is a hot topic and one that deserves some good dialogue. In fact, just yesterday I weighed in on a discussion on Quora about How to deal with negative reviews and before the holidays, I had a similar discussion on my LinkedIn group. I’ll be the first person to […]
1. Blog Recap I’ve heard many of you say that you love to keep up with the blog, but getting daily emails or visiting the blog every day is just too much. Well you talked and I listened. You can now get monthly updates featuring the 5 best READY2SPARK stories. Click here to sign up […]
If you read my post a few weeks ago about Quora for event planners, you know (so far) I’m a fan. Over the past few weeks, it’s seen an explosion of users, and some really fantastic questions have been asked and answered. Here are a few of my favorites: What goes into a fantastic creative brief? […]
Last year’s What’s Next In Events eBook was focused on how Social Media would impact the Events Industry. And did it ever! There’s no doubt that social media provided organizers with new ways to connect with and engage attendees, created new revenue streams and at the same time put strains on already tapped-out budgets and […]